Innovation has been the key to success for Lifetime. Anyone can try to make products that just look good. Success is in good looks, without cutting corners on usability and quality. Over the last 12 years Lifetime has introduced many products that have redefined industry standards.

Our team of engineers has been working since 1985, designing products for the tough Indian conditions. With our in-house R&D department each product produced is tested extensively. But we love to challenge ourselves at every level. We continuously optimise our processes and products by collaborating with international organisations. This ensures quality products at reasonable prices. In short, Quality is our strongest marketing tool.

With more than 150 dealers across the country Lifetime Wire Products is one of the largest kitchen accessories manufacturers in India. It is on the path of becoming the first in India to automate processes to compete at a global level.